NEW TO INDUSTRY!
“Health & Beauty: A Visual Merchandising Guidebook”
Now on offer to help Australasian Spas with Retail
It’s an often under-realized, yet much touted, fact that a spa’s profits can be increased immediately when the retail sales are strengthened. Yet, here’s the reality:
- When many spas are designed, the last area given consideration is the retail center/area.
- You can start with the best structurally and interior designed retail space, but the person in charge of physically maintaining it – stocking the shelves, dressing it up for promotions -- most likely doesn’t have a clue what “visual merchandising” is all about.
- There’s a pervasive notion that pushing retail sales in a spa environment is simply in poor taste, and many beauty therapists continue to be resistant to the idea of selling. Products should simply be able to sell themselves, putting all the more pressure your retail area to be inviting.
Addressing these, the newly released “Health & Beauty” A Visual Merchandising Guidebook,” published by the spa marketing experts at CatchOn & Company, explores how visual merchandising plays a role in retailing. It gives the reader the practical tools and basic knowledge to convert their spa into a selling environment that promotes shopping, without compromising the serene ambience of a spa.
This is visual merchandising made easy, written specifically for spa owners, managers, or assistant/retail managers. It’s intended to be a working guidebook, to assist them in creating or fine tuning their retail areas, with easy-to-follow design principles, elements and illustrations.
Cost $AUD99.oo* (includes GST, P&H Australia only)
*Payment Methods are Bankcard, Visacard or Mastercard only.
Contents:
- Spa vs. Retail: What is Visual Merchandising
- Basic Design Elements and Principles such as:
Color
Rhythm
Balance
Proportion
Retail Lay-Out
Display Fixtures, Counters & Shelves
Lighting
Signage
- Working With Thematic Concepts such as:
Holidays
Romance/Valentine’s Day
Summer
Men’s Displays
Getting Started
Becoming Retail-Friendly
- A Final Word: Sensory Marketing
Feedback from some industry experts……
“I loved flipping through this creative book…visually appealing, orderly and user friendly, straight to the point, well illustrated, and full of useful information. I could use and implement right away. It covers everything one needs to know about creating a retail area that works, help increasing sales and add to the ambiance of a spa. I would highly recommend this book to anyone serious about improving their bottom line and have fun too!”
Frédérique Deleage – Director, Business Development of The Paua Group
"We have encouraged our front-line staff to implement what they have learned from the book and the results were amazing! Our retails sales went up 30% by just following the tips discussed in the book, i.e. repositioning the items so that items with higher profit margins were close to the cash register. We found that as a result, spa take home kits moved much faster! Thanks to Catherine for her practical, hard hitting retail sales tips!"
Catherine Brillantes – President, The Philippine Spa Association
“Finally, a book to explain how retailing and merchandising is done on a practical design level! It’s a ‘must read’ for architects, spa consultants, and anyone doing business in the spa industry.”
Maggie Gunning – Managing Director, Spa Synergy
“In applying the principles discussed in the VM Guideline the key ones that were of particular use to me were the Balance and Rhythm sections. Keeping it simple was always my philosophy but this guided me on how to make simple even more effective.”
Vanessa Gay – Director, Spacareers.com.au & President, Australasian Spa Association